Nike FC
Nike FC
$450.00
A large and extremely well-produced promotional release for the Nike FC campaign. This was never made available to the public for purchase.
The book chronicles the history of Nike FC with campaign imagery, Nike’s typically excellent copywriting and photography.
Another extraordinary example of Nike’s myth-making and ability to build inspiring brand worlds around sport and performance.
Most notably, it includes a sort of taxonomy of artifacts from the early years of Nike FC. Game-work cleats, early photos, prototypes, etc. It’s very cool.
A clearly expensive production that was executed extremely well.